The Evolution of Suicide Squad Trailers


From the first look to what is presumably the final trailer, the tone of the Suicide Squad marketing campaign has swung around the dial.  Here’s all three trailers and some thoughts on how they’ve changed from one to the next.

This first look is quite somber – it’s what is referred to as the “no fun allowed Zack Snyder Universe” style for the DC Cinematic Universe (or whatever it’s called).  Sad music, haunting imagery, no humor – just GRIT.

Then, we got this trailer – and it’s all “We’re having so much fuuuuuuuuuuuuuuun!”  As soon as one hear’s “Bohemian Rhapsody,” you know you’re in for a good time.  Look at the rhythm, the smiles, the jokes!  It could almost be an ad for a totally different movie.

Finally, there’s this hybrid assembly of, in some ways, both trailers.  Serious beginning with fun ending cut to “The Ballroom Blitz.”

So first they went with dour, then they went with fun and now, they’re giving us a relatively well-rounded approach.

What could this mean?  And does somebody at Warner Bros really like Wayne’s World?

I think the second trailer is a reaction to criticism of the WB’s overall approach to their DC movies (and the first video they put out) – that’s the whole  “no fun allowed Zack Snyder Universe” thing that I think is generally agreed works for Batman but that’s about it.  Then this most recent trailer seems to be tying itself into the Superman criticism that pushes the narrative in Batman v Superman while still doing the whole, “Look!  So much fuuuuuuuuuuuuuuuuuun!!!” thing.

So what does this mean for the movie?  Who knows.  Between these trailers, what we’ve seen in their first two movies and stories about reshoots in excess of ten million dollars, it’s fair to pessimistic about Suicide Squad.  Maybe it’ll turn out OK, but for now, it’s hard for me to get excited about this flick.

4 thoughts on “The Evolution of Suicide Squad Trailers

  1. Interesting article and I agree someone definitely loves Waynes World in their marketing campaign. Although the first one did gain hype at comic-con, I think the second and third are trying to appeal to the mass audience


    • I agree and considering they opened to $146.8 million the first weekend, I’d say they succeeded! The second weekend drop off is big ($54 million), but still a strong showing. The audience clearly doesn’t care about the reviews.

      Liked by 1 person

  2. Clearly not or else they are interested in seeing whether it is a trainwreck. Still I think the marketing did convince people to go to it especially with the slow build with the first trailer being released a year ago


Comments are closed.