Product branding has gotten so out of hand that you can’t even tell what the product is by looking at the box because the brand is so obtrusive. Check any grocery store for countless examples of this. Star Wars, Teenage Mutant Ninja Turtles, The Avengers, Jurassic World and Hello Kitty are all represented in what turned out to be fruit snacks. I’m the first dork to tell you that I loved Teenage Mutant Ninja Turtles Cereal as well as the Nintendo Cereal System, but at least it was clear that it was cereal I was buying. This is just a box with a picture of Darth Vader on it… because he’s on Star Wars Rebels, I guess.
You probably shouldn’t eat this stuff anyway.